“Film is a unique combination of technology and arts that brings unmatched artistic pleasure to its viewers. Many people kneeled down in front of her charm and beauty when film was first introduced to society. TV is defined as “the provocateur of meanings or pleasures” and culture as the generation and circulation of a variety of meanings within a society (Fiske 2011). Both television and film have seen a long sublimation, from black and silent to colour sound. Digitalization and convergence have made a significant contribution to this process. What is convergence? Media convergence refers to the merging or combining of mass communication channels. Digitisation is the conversion of analogue information into digital information. Some believe that media convergence and high-end technology allows for the seamless integration of television, movies, and digital effects. Technology and convergence has had a double impact on television and film development. Incontrovertibly, convergence and digital innovation have opened up a new era in the film and television industries.
Convergence and digitalisation enrich filmmaking methods and increase its speed, efficiency, and flexibility (Apuzzo 2006). Digitalisation brought high-definition digital cameras to the mainstream of filmmaking. The old and inefficient photographic film will eventually be retired. Digital convergence opens up new possibilities for film art. A computerised camera can perform more than the human eye. The camera can see the details and find the perspectives that are not visible to the human eye, providing the audience with a visual feast. Digital technology does not just apply to pre-recording or post-production. It also covers many other areas and stages of film production. The digital masterpiece, Avatar, is a classic example of a digital movie. It features some truly unique creatures and magical scenes that make the audience feel as if everything is at their fingertips. Digitalisation and convergence are endless possibilities. They will make filmmaking more creative and imaginative than ever before. The impossible is becoming possible, and possibilities are sprouting everywhere.
The widespread use of digitization in movies, and the media convergence, can easily lead to film creations being misled by too much focus on digital technology and neglecting the true meaning and arts. It is easy to forget the importance of art and thought when the film focuses too much on the virtual effect scene and the audiovisual effects of creativity, attraction and stimulation. Movies are increasingly being produced and developed for commercial purposes. People have thousands of options to watch a movie. By subscribing they can access tens of thousands of movies. So how do you stand out in so many movies? Eye-catching effects.”