A freight forwarder and supply chain solution provider is a person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution. Forwarders contract with a shipping company to move the goods. A forwarder does not move the goods by itself but acts as an expert in SCS. A forwarder contracts with carriers to move cargo for all types of goods. Information typically reviewed by a freight forwarder includes the commercial invoice, shipper’s export declaration, bill of lading and other documents required by the carrier or country of export, import, and/or transshipment. Nowadays, the freight forwarding is not limited within the same geographical limit of any country. Due to globalization and free market economy, this industry is facing severe competition. As the competition among companies are rapidly increasing, many companies are trying to provide distinct services in terms of air freight forwarding, sea freight forwarding, customs brokerage, consolidation, logistics management, Off-Dock services, household removal, transportation and so on.United Parcel Services Inc. popularly known worldwide as UPS is one of the leading SCS and freight forwarder worldwide. This company totally committed to provide a total supply chain services to their clients irrespective of the size of consignment. They plan, coordinate, supervise, document and monitor the entire movement system of consignment. As Freight forwarding and logistics service sector is gradually developing to be a huge service sector so I am glad to have an opportunity to work in United Parcel Services (UPS) to explore their activities and build up an analytical insight regarding their activities.As the business world is getting more and more competitive so UPS also aims at being in an advantageous position in the industry. To gain this position, the organization wants to explore through this study how the organization is operating, what situation it is facing as well as if there is any recommendation for further improvement.SWOT, PEST and interviewing the clients of UPS are done here to identify its competitive position through analyzing its strengths, weaknesses, opportunities and threats, find out macro-environmental factors used in the environmental scanning and use of questionnaire to gain insights into customer’s experience.